Chris Andrew
Chief Marketing Officer (Fractional)
Chris is an award-winning marketing strategist specialising in growth, AI and conversion optimisation.
Chris serves as Fractional Chief Marketing Officer, bringing enterprise-grade growth strategies, AI-driven innovation, and advanced Conversion Rate Optimization (CRO) to high-growth businesses. Over a distinguished marketing career, Chris has generated more than NZ$150,000,000 in incremental revenue growth across top-tier New Zealand brands, including Air New Zealand, Trade Me, ANZ, Vodafone, Tower Insurance, and Hyundai, as well as high-growth consumer brands like Dose & Co. and Ashley & Co. At the core of Chris’s methodology is a focus on data-driven storytelling, personalized customer journeys, and predictive AI technologies that level the playing field against market leaders. An award-winning strategist, Chris earned the Insight Category Award at the TVNZ-NZ Marketing Awards for Slingshot and a Silver Effie Award at the 2024 Effie Awards for the Tāmaki Regeneration ‘Step Into Your Place’ campaign.
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